Apple Hosts Keynote for New iPhone and CEO Debut
蘋果舉辦發表會，推出新款 iPhone 並迎來執行長首秀
更新於: 2026年9月9日 上午04:45
On September 9, 2026, Apple held its highly anticipated 'Surprise and Shine' keynote at the Steve Jobs Theater in Cupertino.
2026年9月9日，蘋果在位於古柏迪諾的史蒂夫·賈伯斯劇院舉辦了備受期待的「Surprise and Shine」主題演講。
This event marked a historic milestone, serving as the first presentation led by new CEO John Ternus.
此活動標誌著一個歷史性的里程碑，這是由新任執行長約翰·特努斯主持的首場發表會。
Having succeeded Tim Cook on September 1, Ternus—a former hardware engineer—is now spearheading a fresh chapter for the tech giant.
特努斯曾任硬體工程師，於9月1日接替提姆·庫克，現正引領這家科技巨頭邁向嶄新篇章。
The highlight of the day was the debut of Apple’s first-ever foldable iPhone, the company’s most radical hardware change since 2017.
當天的亮點是蘋果首款折疊式iPhone的問世，這是該公司自2017年以來最激進的硬體變革。
Alongside this innovation, Apple showcased the iPhone 18 Pro series, featuring the powerful A20 chip, as well as the latest Apple Watch and AirPods models.
除了這項創新，蘋果還展示了配備強大A20晶片的iPhone 18 Pro系列，以及最新的Apple Watch和AirPods機型。
Beyond hardware, the event focused on Apple’s aggressive artificial intelligence strategy, with a major emphasis on integrating advanced AI into daily user experiences like Siri.
除了硬體之外，活動亦聚焦於蘋果積極的人工智慧策略，特別強調將先進的人工智慧整合至Siri等日常使用者體驗中。
Despite concerns over rising production costs and a potential $2,000 price tag for the foldable model, excitement remains high.
儘管外界對於生產成本上升以及折疊機型可能高達2,000美元的定價感到擔憂，但大眾的期待依然高漲。
