Apple Hosts Keynote for New iPhone and CEO Debut
Apple Hosts Keynote for New iPhone and CEO Debut
Updated at: September 9, 2026 at 04:45 AM
On September 9, 2026, Apple held its highly anticipated 'Surprise and Shine' keynote at the Steve Jobs Theater in Cupertino.
This event marked a historic milestone, serving as the first presentation led by new CEO John Ternus.
Having succeeded Tim Cook on September 1, Ternus—a former hardware engineer—is now spearheading a fresh chapter for the tech giant.
The highlight of the day was the debut of Apple’s first-ever foldable iPhone, the company’s most radical hardware change since 2017.
Alongside this innovation, Apple showcased the iPhone 18 Pro series, featuring the powerful A20 chip, as well as the latest Apple Watch and AirPods models.
Beyond hardware, the event focused on Apple’s aggressive artificial intelligence strategy, with a major emphasis on integrating advanced AI into daily user experiences like Siri.
Despite concerns over rising production costs and a potential $2,000 price tag for the foldable model, excitement remains high.
