東京電玩展後，業界就 AI 的使用展開辯論
Industry debates AI use following Tokyo Game Show
Updated at: September 22, 2026 at 04:30 AM
2026年東京電玩展（TGS）凸顯了遊戲界日益擴大的鴻溝：開發者迅速整合生成式AI與大眾持續抱持懷疑態度之間的衝突。
The 2026 Tokyo Game Show (TGS) highlighted a growing divide in the gaming world: the rapid integration of generative AI by developers versus the public's continued skepticism.
電腦娛樂供應商協會（CESA）近期的一項調查顯示，85.8%的日本開發者現在已使用生成式AI，其中絕大多數人每日使用它來提升效率並降低成本。
A recent survey by the Computer Entertainment Supplier's Association found that 85.8% of Japanese developers now utilize generative AI, with a significant majority using it daily to boost efficiency and reduce costs.
然而，這種轉變引發了激烈的辯論。
However, this shift has sparked intense debate.
包括Level-5和Shift Up在內的知名大廠，因粉絲在其宣傳素材中發現AI生成的內容而面臨強烈抵制。
High-profile companies, including Level-5 and Shift Up, faced backlash after fans identified AI-generated content in promotional materials.
對此，兩家工作室皆發布道歉聲明，強調角色設計和敘事等核心創意元素仍由人類操刀。
In response, both studios issued apologies, emphasizing that core creative elements like character design and storytelling remain human-crafted.
業界領袖目前正致力於建立更好的透明度，提倡「人在迴圈」（human-in-the-loop）的方法。
Industry leaders are now working to establish better transparency, advocating for a 'human-in-the-loop' approach.
對業界而言，核心挑戰並非技術本身，而是維持與玩家之間的「社會契約」。
The central challenge for the industry is not the technology itself, but maintaining a 'social contract' with players.
隨著產業發展，重點仍放在平衡技術生產力與保留人類工藝，確保創新不會以犧牲創意完整性為代價。
As the industry evolves, the focus remains on balancing technological productivity with the preservation of human craft, ensuring that innovation does not come at the expense of creative integrity.
