Xbox CEO denies rumors that Microsoft gaming division is for sale
Xbox 執行長否認微軟遊戲部門將出售的傳聞
更新於: 2026年10月1日 上午03:45
Xbox CEO Asha Sharma has officially cleared the air regarding the future of the company's gaming division.
Xbox 執行長 Asha Sharma 已正式澄清關於該公司遊戲部門未來的傳言。
In a recent interview with The New York Times, Sharma firmly denied persistent rumors that Microsoft is planning to sell or spin off the Xbox brand.
在近期接受《紐約時報》採訪時，Sharma 堅決否認了微軟計畫出售或分拆 Xbox 品牌的持續性傳言。
Addressing the speculation, she stated, "Xbox is not for sale," emphasizing that the company is committed to a long-term strategy for success.
針對這些揣測，她表示：「Xbox 非賣品」，並強調該公司致力於長期的成功策略。
Since taking the helm in February 2026, Sharma has led a significant "Xbox reset" to improve profitability.
自 2026 年 2 月掌舵以來，Sharma 引領了重大的「Xbox 重組」，旨在提升獲利能力。
While Xbox accounts for about 6% of Microsoft's total profits, the division has faced pressure to overcome sluggish hardware sales and improve its financial sustainability.
雖然 Xbox 占微軟總利潤約 6%，但該部門一直面臨需克服硬體銷售疲軟並提升財務永續性的壓力。
This clarification helps distinguish current strategic shifts from past unrelated rumors, such as the 2025 speculation regarding former CEO Phil Spencer.
此次澄清有助於將目前的戰略調整與過去無關的謠言（例如 2025 年關於前任執行長 Phil Spencer 的揣測）區隔開來。
