Xbox CEO denies rumors that Microsoft gaming division is for sale
Xbox CEO denies rumors that Microsoft gaming division is for sale
Updated at: October 1, 2026 at 03:45 AM
Xbox CEO Asha Sharma has officially cleared the air regarding the future of the company's gaming division.
In a recent interview with The New York Times, Sharma firmly denied persistent rumors that Microsoft is planning to sell or spin off the Xbox brand.
Addressing the speculation, she stated, "Xbox is not for sale," emphasizing that the company is committed to a long-term strategy for success.
Since taking the helm in February 2026, Sharma has led a significant "Xbox reset" to improve profitability.
While Xbox accounts for about 6% of Microsoft's total profits, the division has faced pressure to overcome sluggish hardware sales and improve its financial sustainability.
This clarification helps distinguish current strategic shifts from past unrelated rumors, such as the 2025 speculation regarding former CEO Phil Spencer.
