Xbox CEO denies plans to sell gaming division
Xbox 執行長否認出售遊戲部門的計畫
更新於: 2026年10月2日 上午12:15
Recent rumors surrounding the potential sale of Microsoft's gaming division have been officially put to rest.
近期有關微軟旗下遊戲部門可能出售的傳聞已獲正式平息。
In a late September 2026 interview with The New York Times, Xbox CEO Asha Sharma categorically stated, "Xbox is not for sale."
在2026年9月下旬接受《紐約時報》採訪時，Xbox執行長Asha Sharma斬釘截鐵地表示：「Xbox不會出售。」
This definitive denial aims to stabilize the brand following months of intense speculation and internal volatility.
這項明確的否認旨在平息數月以來的激烈揣測與內部動盪。
Since taking over from Phil Spencer in February 2026, Sharma has overseen a major restructuring of the division, including significant layoffs and the reorganization of key studios like Ninja Theory and Arkane.
自2026年2月接替Phil Spencer以來，Sharma已主導了該部門的重大重組，包括大幅裁員以及對Ninja Theory和Arkane等核心工作室進行組織調整。
These moves, intended to improve profit margins and address stagnant growth in Game Pass, were previously interpreted by some market analysts as signs that Microsoft might be preparing the division for a spin-off or sale.
這些旨在提升利潤率並解決Game Pass增長停滯問題的舉措，曾被一些市場分析師解讀為微軟可能正在為分拆或出售該部門做準備。
While Microsoft is committed to streamlining operations, Sharma clarified that the company remains focused on its long-term strategy.
雖然微軟致力於精簡營運，但Sharma釐清該公司仍專注於其長期戰略。
This includes the development of the upcoming "Project Helix" system and an aggressive expansion of cloud gaming services into emerging markets such as Africa and Latin America.
這包括開發即將推出的「Project Helix」系統，並積極擴展雲端遊戲服務至非洲和拉丁美洲等新興市場。
By dismissing divestment rumors, leadership hopes to refocus stakeholders on their commitment to a sustainable and profitable future for the Xbox brand.
透過否決撤資傳聞，領導層希望讓利益關係人重新聚焦於他們對Xbox品牌永續與獲利未來的承諾。
