Xbox CEO denies plans to sell gaming division

Recent rumors surrounding the potential sale of Microsoft's gaming division have been officially put to rest.

In a late September 2026 interview with The New York Times, Xbox CEO Asha Sharma categorically stated, "Xbox is not for sale."

This definitive denial aims to stabilize the brand following months of intense speculation and internal volatility.

Since taking over from Phil Spencer in February 2026, Sharma has overseen a major restructuring of the division, including significant layoffs and the reorganization of key studios like Ninja Theory and Arkane.

These moves, intended to improve profit margins and address stagnant growth in Game Pass, were previously interpreted by some market analysts as signs that Microsoft might be preparing the division for a spin-off or sale.

While Microsoft is committed to streamlining operations, Sharma clarified that the company remains focused on its long-term strategy.

This includes the development of the upcoming "Project Helix" system and an aggressive expansion of cloud gaming services into emerging markets such as Africa and Latin America.

By dismissing divestment rumors, leadership hopes to refocus stakeholders on their commitment to a sustainable and profitable future for the Xbox brand.