Wanda Film rebrands to Ruyi Film Entertainment to expand business model
萬達電影更名為儒意影視，旨在擴大業務模式
In a major shift for the Chinese film industry, Wanda Film officially rebranded to Ruyi Film Entertainment in April 2026.
中國電影產業迎來重大轉變，萬達電影於2026年4月正式更名為儒意影業。
This move marks the end of the Dalian Wanda era, as the company is now fully under the leadership of investor Ke Liming.
此舉標誌著大連萬達時代的終結，該公司現已全面納入投資人柯利明的麾下。
While the corporate name has changed, the company will keep the famous Wanda Cinemas brand for its physical theaters to maintain public recognition.
儘管企業名稱已變更，該公司將保留著名的「萬達影城」品牌以維持大眾的品牌認知。
The acquisition, finalized after a two-year transition, integrates the massive cinema network with the content-production expertise of the Ruyi group.
這場經過兩年過渡期後敲定的收購案，將龐大的影院網絡與儒意影業集團的內容製作專長相結合。
New Chairperson Chen Zhixi plans to pivot the business from a traditional screening-focused model to a comprehensive cultural entertainment brand.
新任董事長陳祉希計畫將業務從傳統以放映為主的模式，轉型為全方位的文化娛樂品牌。
By transforming theaters into diversified entertainment complexes, the company aims to adapt to changing post-pandemic consumer habits.
透過將影院改造為多元化的娛樂綜合體，該公司旨在適應後疫情時代消費者習慣的改變。
This strategic evolution comes after a period of financial recovery, with the firm reporting a strong profit forecast for 2025.
此項策略演進發生在一段財務復甦期之後，該公司預測2025年將有強勁的盈利表現。
By shedding its past ties to a debt-laden parent group, Ruyi Film Entertainment is positioning itself as a vertically integrated powerhouse ready to shape the future of entertainment, managing projects from initial production all the way to final distribution and exhibition.
藉由擺脫與負債累累的母公司之間的過往羈絆，儒意影業正將自己定位為一家垂直整合的產業巨頭，準備引領娛樂業的未來，控管從初期製作到最終發行與播映的整個項目流程。
