Ubisoft rebrands business unit as Massive Entertainment
Ubisoft 將其業務部門更名為 Massive Entertainment
更新於: 2026年10月1日 上午02:15
On September 30, 2026, Ubisoft officially rebranded its 'Creative House 2' division to Massive Entertainment.
2026年9月30日，Ubisoft正式將旗下「Creative House 2」部門更名為Massive Entertainment。
This strategic move unifies teams located in Sweden, Montréal, Paris, and Toronto under one legendary brand identity.
這一策略性舉措將位於瑞典、蒙特婁、巴黎與多倫多的團隊統一在一個傳奇品牌之下。
By adopting the Massive Entertainment name, which boasts nearly 30 years of history, Ubisoft aims to streamline its development pipelines and foster better collaboration across its global studios.
透過採用擁有近30年歷史的Massive Entertainment之名，Ubisoft旨在簡化其開發流程，並促進全球工作室間更緊密的協作。
General Manager Christoph Hartmann, a seasoned industry veteran, continues to lead the organization.
身為產業資深老將的總經理Christoph Hartmann將繼續領導該組織。
This change is part of Ubisoft’s wider 'Creative House' restructuring designed to improve operational focus while maintaining efficiency.
此變動是Ubisoft「Creative House」組織重整計畫的一部分，旨在提升營運焦點並同時維持效率。
Importantly, the transition will not cause disruptions for players or partners, as Ubisoft remains the primary publisher for all ongoing projects.
重要的是，此次轉型不會對玩家或合作夥伴造成干擾，因為Ubisoft仍是所有進行中專案的主要發行商。
While the brand is now shared, the original Malmö studio remains a key pillar of this expanded entity, ensuring a strong foundation for future innovations.
儘管品牌名稱現已共享，但原始的馬爾默工作室仍是此擴展實體的重要支柱，確保未來創新的根基依然穩固。
