Toy Association launches new support hub for the U.S. toy industry
美國玩具協會為美國玩具產業推出全新支援中心
更新於: 2026年6月17日 上午03:00
On June 17, 2026, The Toy Association introduced the "Toy Desk," a new digital hub designed to transform how they support the U.S. toy industry.
2026年6月17日，美國玩具協會（The Toy Association）推出了「玩具服務台（Toy Desk）」，這是一個旨在改變他們支援美國玩具產業方式的全新數位中心。
Acting as a "concierge-level" service, the Toy Desk serves as a centralized digital gateway for over 900 member companies.
玩具服務台扮演著「禮賓級」服務的角色，作為超過900家會員公司的集中式數位入口。
While often confused with "The Toy Building" in El Segundo, which provides a physical space for showrooms and meetings, the Toy Desk functions exclusively as an online resource.
雖然它常被與位於艾爾塞貢多（El Segundo）的「玩具大樓（The Toy Building）」混淆——該大樓提供展示間與會議的實體空間——但玩具服務台的功能完全是作為線上資源。
To help launch this initiative, the association introduced "Gilbert," a mascot named after A.C.
為了協助啟動這項計畫，協會引進了「吉伯特（Gilbert）」，這是一隻以經典工程組合玩具（Erector Set）發明者及該組織創始人之一的A.C.
Gilbert, the inventor of the classic Erector Set and a founding father of the organization.
吉伯特（A.C.
This launch is just the first step in a larger plan to modernize member engagement, aiming to better support an industry that contributes over $155 billion to the U.S. economy annually.
Gilbert）命名的吉祥物。
By streamlining communication, The Toy Association continues to advocate for its members and promote the vital importance of play in development.
這次推出僅是更大規模現代化會員參與計畫的第一步，旨在更好地支援每年為美國經濟貢獻超過1550億美元的產業。
