Toei Company Launches New Gaming Brand Toei Games
東映公司推出全新遊戲品牌「東映遊戲」
On April 21, 2026, the legendary Japanese media giant Toei Company officially launched its new gaming brand, Toei Games.
2026年4月21日，傳奇日本媒體巨頭東映株式會社正式推出了全新遊戲品牌「東映遊戲」（Toei Games）。
Aiming to establish gaming as a new business pillar alongside its film and television divisions, Toei is guided by its 'Toei New Wave 2033' vision.
為了將遊戲確立為繼影視部門之後的新業務支柱，東映以其「東映新浪潮2033」（Toei New Wave 2033）願景為指引。
This strategy seeks to share Japanese stories with a global audience by focusing on creating original intellectual property rather than leveraging existing franchises like Dragon Ball or One Piece.
該策略旨在通過專注於創造原創智慧財產權，而非利用《七龍珠》或《航海王》等現有特許經營權，來向全球受眾分享日本故事。
By collaborating with domestic and international indie developers, the company plans to blend its rich narrative history with the interactive medium of gaming.
通過與國內外獨立開發者合作，該公司計劃將其豐富的敘事歷史與遊戲這種互動媒介相結合。
The brand's identity is cemented by a unique logo designed by Kairosoft, which features a pixelated homage to Toei's iconic cinematic opening.
該品牌的標識由開羅遊戲（Kairosoft）設計，其獨特的標誌包含了對東映標誌性電影開場的像素化致敬。
With this launch, Toei is set to make a lasting impact on the global indie gaming scene.
隨著此次發布，東映已準備好在全球獨立遊戲界產生持久影響。
