Toei Company Launches New Gaming Brand Toei Games

On April 21, 2026, the legendary Japanese media giant Toei Company officially launched its new gaming brand, Toei Games.

Aiming to establish gaming as a new business pillar alongside its film and television divisions, Toei is guided by its 'Toei New Wave 2033' vision.

This strategy seeks to share Japanese stories with a global audience by focusing on creating original intellectual property rather than leveraging existing franchises like Dragon Ball or One Piece.

By collaborating with domestic and international indie developers, the company plans to blend its rich narrative history with the interactive medium of gaming.

The brand's identity is cemented by a unique logo designed by Kairosoft, which features a pixelated homage to Toei's iconic cinematic opening.

With this launch, Toei is set to make a lasting impact on the global indie gaming scene.