Toei Animation Launches New 'Toei Games' Publishing Division
東映動畫成立全新遊戲發行部門「Toei Games」
On April 21, 2026, the legendary entertainment studio Toei Company announced a major step into the interactive future with the launch of its new publishing division, Toei Games.
2026年4月21日，傳奇娛樂工作室東映公司宣布踏出邁向互動未來的重要一步，正式成立全新出版部門「東映遊戲」（Toei Games）。
This strategic move aims to establish video games as a core business pillar alongside the company's famous film and television work.
這項戰略性行動旨在將電子遊戲確立為繼公司著名的影視作品後，又一個核心業務支柱。
As part of its 'TOEI NEW WAVE 2033' vision, the company plans to share its storytelling expertise globally through gaming, a medium that easily crosses international borders.
作為「TOEI NEW WAVE 2033」願景的一環，公司計畫透過遊戲這種能輕易跨越國際疆界的媒介，與全球分享其說故事的專業知識。
Unlike their past projects, Toei Games will focus on developing entirely original intellectual properties rather than adapting existing hits like Dragon Ball or One Piece.
與過去的專案不同，東映遊戲將專注於開發完全原創的智慧財產權，而非改編像《七龍珠》或《航海王》等既有的熱門作品。
To celebrate this milestone, Toei partnered with Kairosoft to design a unique pixel-art logo that creatively reimagines Toei's iconic wave opening animation.
為慶祝這一里程碑，東映與開羅遊戲（Kairosoft）合作，設計了一個獨特的像素風格標誌，創意地重新詮釋了東映經典的波浪開場動畫。
This initiative marks a bold new chapter for the media giant as it evolves for a new generation of players.
這項計畫標誌著這家媒體巨擘在為新一代玩家進化的同時，邁向大膽的新篇章。
