Toei Animation Launches New 'Toei Games' Publishing Division

On April 21, 2026, the legendary entertainment studio Toei Company announced a major step into the interactive future with the launch of its new publishing division, Toei Games.

This strategic move aims to establish video games as a core business pillar alongside the company's famous film and television work.

As part of its 'TOEI NEW WAVE 2033' vision, the company plans to share its storytelling expertise globally through gaming, a medium that easily crosses international borders.

Unlike their past projects, Toei Games will focus on developing entirely original intellectual properties rather than adapting existing hits like Dragon Ball or One Piece.

To celebrate this milestone, Toei partnered with Kairosoft to design a unique pixel-art logo that creatively reimagines Toei's iconic wave opening animation.

This initiative marks a bold new chapter for the media giant as it evolves for a new generation of players.