Nike Cuts 1,400 Tech Jobs to Focus on Automation
耐吉裁撤 1,400 個科技職位，轉而聚焦自動化發展
In a major effort to streamline operations, Nike announced it will lay off 1,400 employees, primarily within its technology division.
為了簡化營運，Nike 宣布將裁員 1,400 名員工，主要集中在技術部門。
This decision, shared by COO Venkatesh Alagirisamy in April 2026, is part of a strategic "Win Now" initiative.
這項由營運長 Venkatesh Alagirisamy 於 2026 年 4 月公布的決定，是「贏在當下」(Win Now) 策略性計畫的一部分。
Knight Campus in Oregon and the Nike India Technology Center.
Knight 校區及 Nike 印度技術中心，來降低組織複雜度並提升上市速度。
This move follows a previous round of cuts in January focused on automating distribution centers.
此舉緊隨一月份專注於配送中心自動化的前一輪裁員。
Nike is currently facing significant market pressure, including declining sales in China and stiff competition from emerging brands like Hoka and On.
Nike 目前正面臨巨大的市場壓力，包括在中國的銷售額下滑，以及來自 Hoka 和 On 等新興品牌的激烈競爭。
CEO Elliott Hill, who took leadership in 2024, is under pressure to revitalize the brand by focusing on core sports and faster innovation.
2024 年接任執行長的 Elliott Hill 面臨重振品牌的壓力，必須專注於核心運動項目並加速創新。
While these layoffs represent less than 2% of Nike's total global workforce, they underscore a challenging transition period.
雖然這些裁員人數不到 Nike 全球員工總數的 2%，但這凸顯了公司正處於一個充滿挑戰的過渡期。
Analysts remain divided on whether these restructuring efforts will successfully restore Nike’s growth trajectory or if the company faces deeper, long-term hurdles in a rapidly changing retail landscape.
分析師對於這些重組措施能否成功恢復 Nike 的成長軌跡，或是公司是否在快速變遷的零售環境中面臨更深層且長期的障礙，看法仍存在分歧。
