Microsoft Increases Xbox Console Prices in Europe and UK
微軟調漲歐洲與英國地區 Xbox 主機售價
更新於: 2026年8月4日 上午04:45
On August 1, 2026, Microsoft introduced significant price hikes for its Xbox Series X and Series S consoles across the UK and Europe.
2026年8月1日，微軟調漲了英國和歐洲地區 Xbox Series X 與 Series S 主機的價格。
This global adjustment reflects the company's struggle with rising production costs.
這項全球性的調整反映出該公司在應對不斷攀升的生產成本時所面臨的困境。
For instance, the Xbox Series X (1TB) now costs €799.99 in the EU and £669.99 in the UK.
舉例來說，Xbox Series X（1TB）在歐盟的售價現在為 €799.99，在英國則為 £669.99。
Meanwhile, Microsoft has discontinued its 2TB console models.
同時，微軟已停產其 2TB 的主機型號。
The primary driver behind these increases is the surging cost of storage and memory components, which have more than doubled in price.
推動此次漲價的主要原因，是儲存與記憶體組件成本激增，其價格已經翻倍。
Analysts suggest this is partly due to the 'AI Tax,' as the rapid growth of AI data centers has created intense competition for the same high-performance memory used in gaming consoles.
分析師認為這部分歸因於「人工智慧稅」(AI Tax)，因為人工智慧資料中心的快速成長，導致與遊戲主機所使用的高效能記憶體產生激烈的競爭。
Microsoft explained that it could no longer absorb these costs, especially as consoles often operate on very thin profit margins.
微軟解釋稱，他們無法再自行吸收這些成本，尤其是因為主機的利潤本來就非常微薄。
While gamers have expressed frustration, especially with major titles like Grand Theft Auto VI on the horizon, Microsoft maintains that these adjustments are necessary to navigate the current component crisis.
儘管玩家們對此感到挫折，特別是考量到《俠盜獵車手 VI》等大作即將上市，但微軟堅持認為這些調整對於應對當前的組件危機是必要的。
