Jeffrey Katzenberg calls for Hollywood to embrace AI as a creative tool

傑佛瑞·凱森柏呼籲好萊塢將人工智慧視為創意工具

更新於: 2026年9月24日上午03:00

In September 2026, DreamWorks co-founder Jeffrey Katzenberg released an influential essay titled 'The World is Changing: AI For Creativity,' calling for a fundamental shift in how Hollywood perceives artificial intelligence.

2026年9月，夢工廠共同創辦人傑弗瑞·卡森伯格發表了一篇具影響力的文章，題為《世界正在改變：人工智慧與創意》，呼籲好萊塢對於人工智慧（AI）的認知應進行根本性轉變。

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nounJeffrey Katzenberg

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Katzenberg, a veteran producer, argues that AI represents a transformative evolution similar to the industry's transition to sound or CGI.

身為資深製片人的卡森伯格認為，AI代表著一種變革性的演進，類似於產業過渡到有聲電影或電腦生成圖像（CGI）的過程。

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Rather than fearing AI as a replacement, he urges the entertainment sector to embrace it as a powerful creative tool that can expand the 'canvas' of storytelling.

他主張娛樂產業不應將AI視為一種威脅而抗拒，反而應將其視為強大的創作工具，藉此擴展說故事的「畫布」。

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Katzenberg suggests that Hollywood's resistance is counterproductive.

卡森伯格指出，好萊塢的抵制行為適得其反。

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adjectivecounterproductive

He emphasizes that while AI can significantly reduce production costs and time, it lacks the human 'taste,' intuition, and empathy essential to art.

他強調，儘管AI能大幅降低製作成本與時間，但它缺乏藝術中不可或缺的人類「品味」、直覺與同理心。

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What is Jeffrey Katzenberg's main argument regarding AI in Hollywood?

AI should be banned entirely to protect traditional animation jobs.

AI should be embraced as a tool to work alongside human creators.

AI will eventually replace all human actors and directors.

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AI should be embraced as a tool to work alongside human creators.

Which historical change does Katzenberg compare the emergence of AI to?

The end of the silent film era and the start of color cinema.

The introduction of sound and the transition to CGI.

The invention of the internet and digital streaming services.

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The introduction of sound and the transition to CGI.

What does Katzenberg say Hollywood should focus on instead of resisting AI?

Creating AI-only production studios in Silicon Valley.

Developing new hardware for better movie theaters.

Establishing terms for copyright, licensing, and compensation.

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Establishing terms for copyright, licensing, and compensation.

What specific human qualities does Katzenberg believe AI cannot replace?

Budget management, logistics, and visual rendering.

Taste, intuition, and empathy.

Technical editing, script formatting, and voice recording.

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Taste, intuition, and empathy.

What does Katzenberg predict about the future of film production with AI?

It could significantly lower costs and allow for new narrative forms.

Production costs will increase because of complex software.

The number of films produced will decrease to improve quality.

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It could significantly lower costs and allow for new narrative forms.

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