Global games market projected to reach $213 billion
全球遊戲市場預計將達到 2130 億美元
更新於: 2026年9月20日 上午03:15
The global games market has achieved a remarkable milestone in 2026, with total revenue projected to reach $213.9 billion.
全球遊戲市場在 2026 年達到了一個顯著的里程碑，總營收預計將達到 2139 億美元。
This represents a solid 6.1% year-over-year growth, highlighting the industry's impressive resilience.
這代表了 6.1% 的穩健年增長率，突顯了該產業令人印象深刻的韌性。
Mobile gaming continues to lead the sector, accounting for 57% of total revenue at $121.1 billion.
行動遊戲持續引領該領域，以 1211 億美元佔總營收的 57%。
This growth is increasingly fueled by deeper monetization of existing players rather than just new user acquisitions.
這種增長日益受到現有玩家深度變現的推動，而非僅僅依靠新用戶的獲取。
Meanwhile, console and PC gaming have also seen steady gains, with revenues of $46.9 billion and $45.9 billion, respectively.
與此同時，主機和 PC 遊戲也見證了穩步增長，營收分別達到 469 億美元和 459 億美元。《
Industry strategies are shifting away from chasing new players toward retaining and monetizing the current audience of 3.7 billion gamers.
產業策略正從追求新玩家，轉向留存並針對現有的 37 億玩家群體進行變現。
While market expansion is slowing slightly, the industry remains robust.
儘管市場擴張速度略有放緩，但該產業依然強勁。
Geographic powerhouses like China and the U.S. continue to drive global spending, while studios increasingly adopt direct-to-consumer stores to improve loyalty and capture valuable data.
中國和美國等地理大國繼續推動全球支出，而遊戲工作室則越來越多地採用直接面向消費者的商店，以提高忠誠度並獲取寶貴的數據。
Despite challenges such as rising hardware costs, the pivot toward high-engagement, live-service titles ensures the gaming sector remains a dominant force in global entertainment.
儘管面臨硬體成本上升等挑戰，但向高參與度、即時服務(Live-service)型遊戲的轉型，確保了遊戲產業在全球娛樂領域中仍佔據主導地位。
