Sony and TCL join forces for home entertainment products
索尼與 TCL 強強聯手，共同開發家庭娛樂產品
On March 31, 2026, tech giants Sony Corporation and TCL Electronics officially announced a new strategic joint venture.
在2026年3月31日，科技巨頭索尼公司（Sony Corporation）與TCL電子正式宣布了一項新的戰略合資計劃。
This partnership aims to reshape the home entertainment industry by forming a new entity, BRAVIA Inc.
此項合作旨在透過成立一個名為BRAVIA Inc.
Under the agreement, TCL will hold a 51% stake, while Sony retains 49%.
的新實體，來重塑家庭娛樂產業。
BRAVIA Inc. will manage the development, manufacturing, and global sales of Sony’s home audio and visual lineup, including televisions, projectors, and professional displays.
營運預計於2027年4月開始。
Although ownership is shifting, the company will keep the trusted 'Sony' and 'BRAVIA' brand names.
BRAVIA Inc.
Industry experts view this as a clever strategy to blend Sony’s high-end image processing technology with TCL’s massive manufacturing efficiency.
將負責索尼家庭影音產品系列的開發、製造與全球銷售，包括電視、投影機以及專業顯示器。
Kazuo Kii, a long-time Sony executive, will lead the Tokyo-based headquarters.
儘管所有權發生了轉移，該公司仍將保留受人信賴的「Sony」和「BRAVIA」品牌名稱。
This move could potentially influence future display technology priorities, such as the evolution of OLED screens.
索尼的資深高管Kazuo Kii將領導總部位於東京的總公司。
