Film studio Toei expands business into the gaming industry
東映動畫擴展業務版圖至遊戲產業
On April 21, 2026, the legendary Japanese entertainment company announced its exciting expansion into the video game industry.
2026年4月21日，這家傳奇的日本娛樂公司宣佈進軍電子遊戲產業。
Launching a new brand called, the studio aims to establish gaming as a new core business pillar alongside its famous film and television ventures.
該工作室推出了名為「TOEI NEW WAVE 2033」的新品牌，旨在將遊戲開發確立為繼其著名的電影和電視業務之後，另一個核心事業支柱。
As part of its long-term strategy, the company plans to share its storytelling expertise with a global audience.
作為其長期策略的一部分，該公司計畫與全球觀眾分享其說故事的專業知識。
The brand will first debut on before eventually expanding to major home consoles.
該品牌將首先於PC平台Steam上亮相，隨後擴展至各大家用主機。
With the first game lineup scheduled to be revealed on, the company believes that gaming is the perfect medium to transcend borders and bring Japanese narratives to players worldwide.
首批遊戲陣容預計於2026年4月24日揭曉，公司深信遊戲是跨越國界、將日本敘事帶給全球玩家的最佳媒介。
This bold move follows a growing trend of Japanese media giants investing in the to strengthen their international presence and engage new generations of fans.
此大膽之舉，順應了日本媒體巨頭紛紛投資電子遊戲產業，以強化國際影響力並吸引新世代粉絲的成長趨勢。
