Film studio Toei expands business into the gaming industry
Film studio Toei expands business into the gaming industry
On April 21, 2026, the legendary Japanese entertainment company announced its exciting expansion into the video game industry.
Launching a new brand called, the studio aims to establish gaming as a new core business pillar alongside its famous film and television ventures.
As part of its long-term strategy, the company plans to share its storytelling expertise with a global audience.
The brand will first debut on before eventually expanding to major home consoles.
With the first game lineup scheduled to be revealed on, the company believes that gaming is the perfect medium to transcend borders and bring Japanese narratives to players worldwide.
This bold move follows a growing trend of Japanese media giants investing in the to strengthen their international presence and engage new generations of fans.
