Sony and TCL Launch Joint Venture Called BRAVIA Inc.
索尼與 TCL 成立名為 BRAVIA Inc. 的合資公司
In a major shift for the electronics industry, Sony Corporation and TCL Electronics have announced the creation of a new joint venture, BRAVIA, Inc.
電子產業迎來重大變革，索尼公司與 TCL 電子宣布合資成立全新公司 BRAVIA, Inc.。
Set to begin operations in April 2027, this partnership aims to redefine home entertainment.
該合作夥伴關係預計於 2027 年 4 月正式營運，致力於重塑家庭娛樂產業。
TCL will hold a 51% majority stake, while Sony retains 49%.
TCL 將持有 51% 的多數股權，而索尼則保留 49%。
The venture will be based in Tokyo under the leadership of CEO Kazuo Kii.
總部將設於東京，並由執行長木井一雄領導。
BRAVIA, Inc. will manage the complete lifecycle of Sony’s home entertainment products, including TVs, projectors, and audio systems.
BRAVIA, Inc.
By combining Sony’s legendary image processing and brand prestige with TCL’s massive manufacturing scale and supply chain efficiency, the partnership intends to secure the long-term competitiveness of premium products.
將負責索尼家庭娛樂產品的整體生命週期管理，包括電視、投影機及音響系統。
Importantly, the Sony and BRAVIA brand names will remain, ensuring continuity for customers.
透過結合索尼傳奇般的影像處理技術與品牌聲望，以及 TCL 強大的製造規模與供應鏈效率，此合作旨在確保高端產品的長期競爭力。
This move marks a strategic transition toward an asset-light business model for Sony.
值得注意的是，索尼與 BRAVIA 品牌名稱將繼續存在，以確保客戶產品的連貫性。
While the structure is changing, the core goal remains to deliver the high-quality Sony experience through improved product scalability and faster market response.
此舉標誌著索尼正朝向輕資產的商業模式轉型。
Pending regulatory approval, this collaboration represents a significant step forward in modern home entertainment technology.
儘管組織架構有所變動，但核心目標依舊是透過提升產品擴充性與加快市場反應速度，提供高品質的索尼體驗。
