Diageo CEO to unveil new strategy amid restructuring
帝亞吉歐執行長將在重組期間公布新策略
更新於: 2026年6月20日 上午01:00
Diageo, the global spirits giant known for iconic brands like Johnnie Walker and Guinness, is currently undergoing a major corporate transformation.
全球烈酒巨頭帝亞吉歐以約翰走路與健力士等指標性品牌聞名，目前正經歷一場重大的企業轉型。
New CEO Sir Dave Lewis, often called a 'turnaround specialist,' stepped into the role on January 1, 2026, with a clear mission to revitalize the struggling company.
新任執行長戴夫·路易斯爵士常被稱為「扭轉頹勢專家」，於2026年1月1日就任，肩負振興這家陷入困境公司的明確使命。
Facing headwinds such as declining alcohol consumption among Gen Z and changing consumer habits, Diageo has seen its stock price drop significantly since 2021.
面對Z世代酒精消費下降與消費者習慣改變等逆風，帝亞吉歐自2021年以來股價大幅下跌。
To counter this, Lewis is implementing a bold strategy focused on streamlining operations.
為此，路易斯正推行一項大膽策略，專注於精簡營運。
Significant leadership changes have already occurred, including the merger of the Africa and Europe divisions.
重大的領導層變動已經發生，包括非洲與歐洲部門的合併。
