Diageo CEO to unveil new strategy amid restructuring

Diageo, the global spirits giant known for iconic brands like Johnnie Walker and Guinness, is currently undergoing a major corporate transformation.

New CEO Sir Dave Lewis, often called a 'turnaround specialist,' stepped into the role on January 1, 2026, with a clear mission to revitalize the struggling company.

Facing headwinds such as declining alcohol consumption among Gen Z and changing consumer habits, Diageo has seen its stock price drop significantly since 2021.

To counter this, Lewis is implementing a bold strategy focused on streamlining operations.

Significant leadership changes have already occurred, including the merger of the Africa and Europe divisions.