Centara Hotels & Resorts Plans Global Expansion Using AI
盛泰樂酒店及度假村計劃利用人工智能推動全球擴張
Centara Hotels & Resorts, a premier Thai hospitality group, is embarking on an ambitious journey to become a top 100 global operator by 2027.
泰國首屈一指的款待集團 Centara Hotels & Resorts 正雄心勃勃地朝著在 2027 年成為全球百大營運商的目標邁進。
Central to this strategy is the Centara Data Warehouse, which enables hyper-personalisation, and a newly developed, AI-ready booking engine.
此策略的核心是 Centara 數據倉儲 (Data Warehouse)，它實現了超個人化服務，以及一套新開發、已準備好運用 AI 的預訂引擎。
Since its launch in December 2025, the Centara App has seen significant success, exceeding 100,000 downloads, while new AI-driven chatbots are streamlining guest services.
自 2025 年 12 月推出以來，Centara 應用程式已取得顯著成功，下載量突破 10 萬次，而全新的 AI 驅動聊天機器人也正在簡化賓客服務。
Despite this focus on digitisation, Centara remains committed to its core brand identity of Real Thai Hospitality.
儘管聚焦於數位化，Centara 依然堅持其「道地泰式款待」(Real Thai Hospitality) 的核心品牌形象。
The group is expanding rapidly across Asia, with recent properties in Nepal, Japan, and Vietnam.
該集團正於亞洲迅速擴張，近期在尼泊爾、日本和越南增設了物業。
Furthermore, this technological growth aligns with their environmental goals, as Centara continues to work toward net-zero emissions by 2050 after achieving full GSTC certification.
此外，這項科技成長與其環境目標一致，Centara 在獲得 GSTC 全面認證後，持續朝向 2050 年實現淨零排放的目標努力。
