蘇格蘭發起活動以促進在地企業發展
Scotland Launches Campaign to Boost Local Businesses
Updated at: June 13, 2026 at 11:45 AM
蘇格蘭正採取重大措施，透過一項名為「蘇格蘭熱愛本地」(Scotland Loves Local) 的運動來強化經濟。
Scotland is taking significant steps to strengthen its economy through a campaign titled 'Scotland Loves Local.'
這項倡議鼓勵居民優先在獨立商店和服務機構消費，其核心訊息是「本地優先」(Think Local First)。
This initiative encourages residents to prioritize spending at independent shops and services, with the core message being to 'Think Local First.'
通過將資金留在本地社區，該運動旨在振興市鎮中心，並培育經濟韌性。
By keeping money within local communities, the campaign aims to revitalize town centers and foster economic resilience.
研究突顯了其潛在影響：若蘇格蘭每位居民每週在本地企業多花費 1 英鎊，每年將產生約 2.83 億英鎊的產值。
Research highlights the potential impact: if every person in Scotland spent just £1 more each week at local businesses, it would generate about £283 million annually.
關鍵工具包括「蘇格蘭熱愛本地」禮物卡，確保消費金額能留在本地，以及每年舉行的「蘇格蘭熱愛本地週」，慶祝獨立零售商的貢獻。
Key tools include the 'Scotland Loves Local' gift card, which ensures spending stays local, and the annual 'Scotland Loves Local Week,' which celebrates independent retailers.
該運動由蘇格蘭市鎮夥伴關係帶頭，並獲蘇格蘭政府支持，藉此應對網路購物和成本上漲等挑戰。
Spearheaded by Scotland’s Towns Partnership and backed by the Scottish Government, the campaign tackles challenges like online shopping and rising costs.
通過支持這項運動，蘇格蘭人不僅是在買東西；他們更是在投資於鄰居，保護當地就業機會，並為其社區建構更永續、更繁榮的未來。
By supporting this movement, Scots are not just buying goods; they are investing in their neighbors, protecting local jobs, and building a more sustainable and prosperous future for their communities.
