華盛頓州電子郵件反垃圾郵件法新規定正式生效
New rules for Washington state's email anti-spam law take effect
Updated at: June 11, 2026 at 06:20 AM
2026年6月11日，華盛頓州透過眾議院第2274號法案（House Bill 2274），針對其《商業電子郵件法》（CEMA）進行了重大更新。
On June 11, 2026, Washington state introduced major updates to its Commercial Electronic Mail Act (CEMA) via House Bill 2274.
此項立法轉變源於2025年華盛頓州最高法院在「Brown v.
This legislative shift comes after a 2025 Washington Supreme Court ruling in 'Brown v.
Old Navy, LLC」一案中的判決，該判決引發了針對零售商的一百多起集體訴訟。
Old Navy, LLC,' which triggered a wave of over 100 class-action lawsuits against retailers.
此前，法院對CEMA的詮釋允許針對任何不準確的主旨行判給500美元的法定損害賠償，而不論是否有實際損害。
Previously, the court interpreted CEMA to allow $500 in statutory damages for any inaccurate subject line—including common promotional phrasing—regardless of actual harm.
新法在禁止欺詐行為的同時，為企業提供了救濟。
The new law provides relief for businesses while still prohibiting deceptive practices.
主要改革包括將法定損害賠償從每封郵件500美元降低至100美元，並引入了「認知要件」（knowledge requirement）。
Key reforms include reducing statutory damages from $500 to $100 per email and introducing a 'knowledge requirement.'
原告現在必須證明發送者知悉或應當知悉主旨行具有誤導性。
Plaintiffs must now prove that a sender knew, or should have known, that a subject line was misleading.
這些變更適用於2026年6月11日或之後提起的訴訟。
These changes apply to lawsuits filed on or after June 11, 2026.
值得注意的是，CEMA適用於任何向華盛頓州居民發送商業訊息的發送者，不論其所在地為何，且仍比聯邦《反垃圾郵件法》（CAN-SPAM）更為嚴格。
Importantly, CEMA applies to commercial messages sent to Washington residents by any sender, regardless of location, and remains stricter than federal CAN-SPAM laws.
企業應繼續優先考慮嚴格遵守規定，以避免未來的法律糾紛。
Companies should continue to prioritize strict compliance to avoid future legal trouble.
