微軟在 Xbox 雲端遊戲業務面臨獲利挑戰
Microsoft faces profitability issues with Xbox cloud gaming
Updated at: September 7, 2026 at 04:00 AM
微軟在其 Xbox 雲端遊戲服務方面正面臨重大的獲利挑戰。
Microsoft is facing significant profitability challenges with its Xbox Cloud Gaming service.
問題的核心在於維護數據中心的高昂成本，這些中心如今越來越被優先用於高需求的人工智慧工作負載。
The core of the problem is the high cost of maintaining data centers, which are now increasingly being prioritized for high-demand AI workloads.
為了控制這些開支, 微軟將於 2026 年 11 月起引進每月強制時數限制。
To manage these expenses, Microsoft is introducing mandatory monthly time limits starting in November 2026.
根據新政策，Game Pass Ultimate 訂閱者將被限制在 15 小時內，而其他層級則會有更低的限制。
Under the new policy, Game Pass Ultimate subscribers will be capped at 15 hours, while other tiers will have even lower limits.
此前，該服務提供無限串流，但微軟正轉向一種模式，即重度使用者可購買額外時數。
Previously, the service offered unlimited streaming, but Microsoft is shifting toward a model where heavy users can purchase additional hours.
雖然該公司預估這僅會影響約 4% 的訂閱用戶，但此舉已引起玩家的批評，他們爭論指出許多遊戲需要更多時間才能破關。
While the company estimates this will only affect about 4% of their subscriber base, the move has drawn criticism from gamers who argue that many titles require significantly more time to finish.
這種重組反映了微軟內部為了在困難的財政年後提升利潤率所面臨的更廣泛財務壓力。
This restructuring reflects broader financial pressures within Microsoft to improve profit margins following a difficult fiscal year.
雖然「吃到飽」模式正在褪色，但微軟仍持續探索新策略，例如有廣告支援的串流，以確保雲端遊戲的長期永續性。
Although the 'all-you-can-eat' model is fading, Microsoft continues to explore new strategies, such as ad-supported streaming, to ensure the long-term sustainability of cloud-based gaming.
