日本致力於印度與中國動漫市場的龐大成長
Japan Targets Massive Growth in Indian and Chinese Anime Markets
Updated at: May 28, 2026 at 09:00 AM
日本正展開一項大膽的任務，旨在將其動漫產業轉型為國家經濟增長的基石。
Japan is embarking on a bold mission to transform its anime industry into a cornerstone of national economic growth.
透過「酷日本」戰略，日本政府希望到2033年將動漫、遊戲及漫畫等全球文化內容出口額擴大至驚人的20兆日圓。
Through the 'Cool Japan' strategy, the government aims to expand global content exports, including anime, games, and manga, to a staggering ¥20 trillion by 2033.
僅動漫一項預計就將佔其中的6兆日圓，彰顯其作為日本創意經濟重要支柱的角色。
Anime alone is expected to command ¥6 trillion of that total, highlighting its role as a vital pillar of Japan’s creative economy.
印度與中國是這項擴張計畫的兩大目標。
Two key targets for this expansion are India and China.
印度擁有5300萬名動漫粉絲且對串流媒體與動漫展的需求迅速增長，是具有高潛力的市場。
India represents a high-potential market, boasting 53 million fans and a rapidly growing appetite for streaming and conventions.
相較之下，中國仍是一個複雜的競爭對手。
In contrast, China remains a complex competitor.
雖然中國是動漫的消費大國，但其平台正迅速構建整合型生產基礎設施，且經常超越日本同行。
While it is a massive consumer of anime, Chinese platforms are rapidly building integrated production infrastructures, often outpacing their Japanese counterparts.
令人擔憂的是，這已導致了「人才外流」，中國工作室通過提供高達2.5倍的薪資來挖角日本的創意人才。
Alarmingly, this has led to a 'brain drain,' with Chinese studios poaching Japanese talent by offering salaries up to 2.5 times higher.
儘管有這些全球雄心，日本國內卻面臨著「獲利掛零的繁榮」。
Despite these global ambitions, Japan faces a 'profitless boom' at home.
若要獲得成功，日本必須在巨大的國際人氣與迫切的結構性改革之間取得平衡，以保護那些造就其成功的才華創作者。
For Japan to succeed, it must balance its massive international popularity with urgent structural reforms to protect the talented creators who make its success possible.
