全球遊戲市場預計將在 2026 年達到 2139 億美元
Global gaming market projected to reach $213.9 billion in 2026
Updated at: August 31, 2026 at 01:45 AM
全球遊戲產業正經歷著顯著的擴張，根據Newzoo 2026年的全球遊戲市場報告預測，該市場規模將達到2139億美元。
The global gaming industry is experiencing remarkable expansion, with Newzoo’s 2026 Global Games Market Report projecting the market to reach $213.9 billion.
手遊持續引領該行業，占據總市場份額的57%。
Mobile gaming continues to lead the sector, capturing 57% of the total market share.
與此同時，主機和電腦遊戲也保持著強勁的根基，主機營收受益於備受期待的大作而獲得提升。
Meanwhile, console and PC gaming maintain strong footholds, with console revenue boosted by highly anticipated titles.
除了數字層面，該產業正在戰略性地進化。
Beyond just numbers, the industry is evolving strategically.
此外，高達96%的工作室正採用直接面向消費者的網路商店，以培養更深刻的品牌忠誠度。
Additionally, a significant 96% of studios are adopting direct-to-consumer web stores to cultivate deeper brand loyalty.
隨著全球玩家基數向40億邁進，遊戲的未來看起來比以往任何時候都更加光明。
With the global player base expanding toward 4 billion, the future of gaming looks brighter than ever.
儘管分析師因研究方法的差異，常提供各異的估值數據，但清楚的結論是，遊戲生態系統正在全球範圍內變得更加連結、便捷且更具獲利能力。
While analysts often provide varying valuation figures due to different research methodologies, the clear takeaway is that the gaming ecosystem is becoming more connected, accessible, and profitable on a global scale.
