Z世代企業家在瑞士開設全新名錶精品店
Gen Z Entrepreneur Opens New Watch Boutique in Switzerland
Updated at: June 13, 2026 at 07:15 AM
2024年7月，瑞士鐘錶界迎來了一種嶄新的視角，Art du Temps 在比爾開幕了。
In July 2024, the Swiss watchmaking world welcomed a fresh perspective with the opening of Art du Temps in Biel.
這家佔地220平方公尺的精品店由Z世代鐘錶匠塞德里克·席斯創立，與傳統且企業化主導的鐘錶零售業形成鮮明對比。
Founded by Gen Z watchmaker Cédric Schiess, this 220-square-metre boutique stands in contrast to the traditional, corporate-led watch retail landscape.
儘管許多零售商正面臨成本上升和數位趨勢轉變的困境，席斯仍押注於一個植根於精湛技術與真誠人際互動的模式。
While many retailers struggle with rising costs and shifting digital trends, Schiess is betting on a model rooted in technical mastery and genuine human connection.
與一般的銷售人員不同，席斯能提供對其手錶機制的深刻專業見解，為收藏家揭開神秘的面紗。
Unlike standard sales staff, Schiess offers deep, professional insight into the mechanics of his watches, stripping away the mystery for collectors.
他也擁抱自己的世代背景，利用Instagram和他的個人播客節目《Lumen Society》來與更年輕的受眾互動。
He has also embraced his generational roots, using platforms like Instagram and his own podcast, Lumen Society, to engage a younger audience.
Art du Temps 在艱困的市場中邁出了大膽的一步，證明了一位具備數位敏銳度與專業技術的企業家，若能專注於客戶體驗，那麼在瑞士歷史悠久的鐘錶核心地帶，獨立的實體零售店依然擁有充滿活力的未來。
Art du Temps represents a bold move in a difficult market, proving that when a digitally savvy, technically trained entrepreneur focuses on the client experience, there is still a vibrant future for independent, brick-and-mortar retail in Switzerland’s historic watchmaking heartland.
