國際足協宣布全新的遊戲數位多合作夥伴策略
FIFA announces new multi-partner digital strategy for gaming
Updated at: May 29, 2026 at 07:30 AM
2026年5月，國際足總正式啟動其全新的數位足球策略，標誌著該組織在電競遊戲領域的重大轉型。
In May 2026, FIFA officially launched its new Digital Football Strategy, marking a major shift in how the organization approaches gaming.
在2022年結束與EA Sports長期的獨家合作關係後，國際足總正邁向一個多元化的「數位足球生態系統」。
After ending its long-term exclusive partnership with EA Sports in 2022, FIFA is moving toward a diverse "Digital Football Ecosystem."
此策略涉及與多家開發商合作，將遊戲分發到各種流派與平台，目標是接觸全球18億名熱愛足球的玩家。
This strategy involves collaborating with multiple developers to distribute games across various genres and platforms, aiming to engage 1.8 billion football-loving gamers worldwide.
國際足總將其新產品組合歸納為四大區塊：足球動作模擬、非模擬動作、非動作模擬以及非動作非模擬。
FIFA has categorized its new portfolio into four distinct segments: football action simulation, non-simulation action, non-action simulation, and non-action non-simulation.
這種方式讓粉絲能選擇從競技電競到休閒手遊等各種體驗。
This approach allows fans to choose experiences ranging from competitive esports to casual mobile games.
目前的合作夥伴包括Netflix、Roblox、Epic Games與Konami等知名大廠。
Current partners include major names like Netflix, Roblox, Epic Games, and Konami.
此外，國際足總亦透過官方賽事持續發展其職業電競品牌FIFAe。
Additionally, FIFA continues to grow its professional esports brand, FIFAe, through official tournaments.
藉由擺脫單一夥伴模式，國際足總旨在提供更多靈活性，並深入數位景觀的各個角落接觸粉絲，確保其品牌在未來多年內始終處於足球娛樂的核心地位。
By moving away from a single-partner model, FIFA aims to provide more flexibility and reach fans wherever they are in the digital landscape, ensuring that the brand remains central to football entertainment for years to come.
