亞馬遜加大對原創電子遊戲的投入
Amazon increases investment in original video games
Updated at: July 24, 2026 at 01:45 AM
亞馬遜正在調整其遊戲策略，從高預算的內部遊戲開發，轉向更整合且以平台為中心的模式。
Amazon is reshaping its gaming strategy, moving away from high-budget internal game development toward a more integrated, platform-focused approach.
在傑夫·蓋提斯（Jeff Gattis）的領導下，公司已統一旗下遊戲部門，優先發展Amazon Luna與Amazon Game Studios。
Under the leadership of Jeff Gattis, the company has unified its gaming divisions to prioritize Amazon Luna and Amazon Game Studios.
亞馬遜不再僅專注於過去這家科技巨頭一直難以駕馭的高成本AAA級大作，而是轉向雲端遊戲與規模較小、由人工智慧（AI）輔助的體驗。
Rather than focusing solely on expensive AAA titles, which have historically been a struggle for the tech giant, Amazon is pivoting toward cloud gaming and smaller, AI-assisted experiences.
此策略的核心在於跨媒體綜效，亞馬遜運用其龐大的影視知識產權（IP）資源，打造連結性的互動體驗，這與Netflix等公司採取的策略如出一轍。
A key part of this strategy is transmedia synergy, where Amazon leverages its massive library of film and TV intellectual property to create connected interactive experiences.
儘管公司正縮減內部大作規模，將《新世界》（New World）等遊戲轉入維護模式，但仍以發行商身分活躍，並與外部工作室針對高知名度的系列作展開合作。
This mirrors the approach taken by companies like Netflix.
儘管過去面臨諸多挑戰，包括部分計畫遭取消，亞馬遜仍將此轉變視為邁向永續發展模式的過渡。
While the company is scaling back its in-house blockbusters—placing games like New World into maintenance mode—it remains active as a publisher, collaborating with external studios on high-profile franchises.
隨著目前開發中的遊戲數量創下新高，公司證明自己並非退出遊戲產業，而是精簡方向，藉此在串流與跨平台娛樂的未來中佔盡優勢。
Despite past challenges, including cancelled projects, Amazon views this shift as a transition to a more sustainable model.
