X settles legal battle regarding advertising boycotts
X 解決關於廣告抵制的法律糾紛
更新於: 2026年8月1日 上午02:00
On July 29, 2026, X, the platform formerly known as Twitter, reached a settlement with the World Federation of Advertisers (WFA), marking the end of a high-profile antitrust legal battle.
2026年7月29日，前身為Twitter的平台X與世界廣告主聯合會（WFA）達成和解，結束了一場備受矚目的反壟斷法律訴訟。
The dispute began in August 2024, when X sued the WFA and its affiliate, the Global Alliance for Responsible Media (GARM), claiming they organized an illegal boycott that cost the platform significant advertising revenue after Elon Musk’s acquisition.
這場爭議始於2024年8月，當時X控告WFA及其附屬機構「全球負責任媒體聯盟」（GARM），指控他們在伊隆·馬斯克（Elon Musk）收購該平台後，組織了非法的聯合抵制行動，導致X損失了可觀的廣告收入。
X argued that GARM’s brand-safety standards were used to pressure companies to pull their ads.
X主張，GARM的品牌安全標準被用於向各家公司施壓，要求其撤下廣告。
Although a federal judge initially dismissed the case in March 2026, X appealed, prolonging the conflict until this recent agreement.
儘管聯邦法官在2026年3月駁回了此案，但X提出上訴，使衝突持續至近期達成協議。
Under the settlement terms, which remain financially undisclosed, the WFA has agreed to shut down GARM permanently.
根據和解條款，雖然財務細節未公開，但WFA已同意永久關閉GARM。
While the main litigation is over, the status of legal challenges against individual advertisers remains ongoing.
儘管主要訴訟已結束，但針對個別廣告主的法律挑戰仍在持續中。
This resolution signifies a new chapter for X as it seeks to rebuild its ties with global brands, emphasizing a shared commitment to innovation and freedom of speech within the advertising ecosystem.
此次和解標誌著X邁向新篇章，該平台致力於與全球品牌重建關係，並強調在廣告生態系統內對創新和言論自由的共同承諾。
