UEFA Challenges FIFA's Plan to Sell Commercial Equity
歐洲足協質疑國際足協出售商業股權的計劃
更新於: 2026年7月31日 上午01:15
In July 2026, a major conflict erupted between FIFA and UEFA concerning FIFA’s bold plan to privatize a portion of its commercial operations.
2026年7月，國際足球總會（FIFA）與歐洲足球總會（UEFA）爆發重大衝突，起因於FIFA提出一項大膽計畫，擬將其商業營運業務部分私有化。
FIFA proposes creating a new subsidiary, FIFA Forward Enterprise, to manage media rights and sponsorships for events like the World Cup.
FIFA提議成立一家名為「FIFA Forward Enterprise」的新子公司，用以管理世界盃等賽事的媒體版權與贊助事宜。
With a valuation of $20 billion, FIFA hopes to sell a 20% stake to private investors, potentially raising $4.2 billion.
FIFA估計該子公司價值為200億美元，並希望向私人投資者出售20%的股份，藉此籌集42億美元。
To gain support, FIFA has promised member associations a significant increase in annual funding.
為獲得支持，FIFA向各成員協會承諾將大幅增加年度撥款。
However, the proposal has faced fierce backlash.
然而，此提議面臨激烈抵制。
UEFA, representing 55 nations, has accused FIFA of selling the 'soul of football' and has threatened a boycott of all FIFA competitions if the plan proceeds.
代表55個國家的UEFA指責FIFA出賣「足球靈魂」，並威脅若該計畫執意進行，將抵制所有FIFA賽事。
FIFA President Gianni Infantino maintains the move will help democratize global football, but the growing dissent from UEFA and other confederations highlights a deeper struggle: is football a public good, or is it destined to become a high-yield commercial asset?
FIFA主席Gianni Infantino堅稱此舉有助於讓全球足球民主化，但來自UEFA及其他聯合會日益高漲的反對聲浪，突顯出一個更深層的鬥爭：足球究竟是公共財，還是終將成為高收益的商業資產？
The outcome remains uncertain ahead of the September deadline.
在9月的截止日期前，最終結果仍充滿不確定性。
