Tencent shifts strategy toward live-service and AI-driven games
騰訊將戰略轉向「即時服務型」與「人工智慧驅動」遊戲
更新於: 2026年9月6日 上午04:45
As the world's largest gaming company, Tencent is undergoing a significant strategic transformation.
身為全球最大的遊戲公司，騰訊正在經歷重大的策略轉型。
The tech giant is shifting its focus toward 'evergreen' live-service titles and integrating advanced AI to revolutionize development.
這家科技巨擘正將焦點轉向「長青型」(evergreen)的即時服務遊戲，並整合先進人工智慧以徹底改變開發模式。
Instead of treating games as finite products, Tencent is turning titles like Honor of Kings into comprehensive social ecosystems.
騰訊不再將遊戲視為有限的產品，而是將如《王者榮耀》等作品打造成全面的社交生態系統。
By continuously adding content and cross-device features, these games provide stable, recurring revenue and deeper user engagement.
透過持續添加內容與跨裝置功能，這些遊戲提供了穩定、循環的營收以及更深層的用戶黏著度。
AI serves as the backbone of this evolution.
人工智慧成為此項演進的骨幹。
Internally, Tencent is leveraging its proprietary AI models to automate 3D asset generation, cutting production timelines by up to 30%.
在內部，騰訊利用其專有的AI模型實現3D資產生成的自動化，將生產時程縮短達30%。
Beyond efficiency, AI is enhancing the user experience with intelligent teammates and conversational companions.
除了提升效率，AI亦透過智慧隊友與對話夥伴增強了用戶體驗。
Furthermore, by commercializing these AI tools through Tencent Cloud, the company is turning its internal R&D costs into new revenue streams.
此外，透過騰訊雲將這些AI工具商業化，該公司正將內部研發成本轉化為新的營收來源。
Through this pragmatic approach, Tencent is moving beyond traditional gaming to build 'AI-native' ecosystems, aiming to set the standard for the future of interactive entertainment.
透過這種務實的方法，騰訊正超越傳統遊戲領域，打造「AI原生」(AI-native)的生態系統，目標是為未來互動娛樂樹立標準。
