Sony and Honda Scale Down Electric Vehicle Joint Venture
索尼與本田縮減電動車合資項目規模
In a significant shift for the automotive industry, Sony and Honda have decided to scale down their joint venture, Sony Honda Mobility (SHM).
針對汽車產業的一項重大轉變，索尼（Sony）與本田（Honda）決定縮減其合資企業「索尼本田移動」（SHM）。
Launched in 2022 to combine Sony’s tech expertise with Honda’s manufacturing, the partnership originally aimed to create the AFEELA electric vehicle.
該合作案於2022年啟動，旨在結合索尼的技術優勢與本田的製造能力，原本目標是打造 AFEELA 電動車。
However, on March 25, 2026, the companies canceled plans for both the AFEELA 1 sedan and a second planned EV model.
然而，在2026年3月25日，雙方公司取消了 AFEELA 1 轎車以及另一款計畫中電動車模型的開發計畫。
This decision was driven by a cooling global electric vehicle market, the loss of tax incentives, and stiff competition from international rivals.
此決定源於全球電動車市場冷卻、稅務獎勵措施的減少，以及來自國際競爭對手的強烈競爭。
As of April 2026, the 400 employees of SHM are being reassigned back to the parent companies or their affiliates.
截至2026年4月，SHM 原有的400名員工正被重新分配回母公司或其關聯企業。
While the specific AFEELA vehicle project is officially dead, Sony and Honda insist the partnership is not fully finished.
雖然特定的 AFEELA 車輛項目已官方終止，但索尼與本田強調合作關係並未完全結束。
This outcome highlights the current volatility in the EV sector, as many major manufacturers re-evaluate their long-term strategies and pivot toward more flexible options like hybrids amidst rising production costs and shifting consumer demand.
此結果凸顯了電動車領域目前的波動性，隨著生產成本上升以及消費者需求的改變，許多大型製造商正在重新評估其長期戰略，並轉向更具靈活性的選擇，例如油電混合動力車。
