Centara Hotels Partners with PTT to Launch Budget Hotels in Thailand

盛泰樂酒店集團與泰國國家石油公司合作,在泰國推出經濟型連鎖酒店

Centara Hotels & Resorts and PTT Oil and Retail Business (OR) have announced a strategic joint venture worth THB 700 million to transform Thailand’s roadside travel.

聖塔拉酒店集團與泰國國家石油油品零售公司宣佈了一項價值 7 億泰銖的策略性合資計畫,旨在轉型泰國的路邊旅遊體驗。

orgCentara Hotels & Resorts
orgPTT Oil and Retail Business
locationThailand

Six pilot locations are scheduled for 2027 and 2028 across key provinces including Bangkok, Kanchanaburi, and Phuket.

六個試點計畫預計將於 2027 年至 2028 年間,於曼谷、北碧府及普吉島等關鍵省份推出。

locationBangkok
locationKanchanaburi
locationPhuket

These properties will offer regional rates between THB 800 and 900, with larger Bangkok locations priced slightly higher.

這些物業將提供每晚 800 至 900 泰銖的區域性價格,曼谷較大的地點價格則略高。

locationBangkok

This "refuel and recharge" model leverages OR’s massive network of over 2,000 stations, while integrating powerful loyalty programs like CentaraThe1 and Blue Plus.

此「加油與充電」模式利用了 OR 旗下超過 2,000 個加油站的龐大網路,同時整合了 CentaraThe1 與 Blue Plus 等強大的會員忠誠計畫。

techCentaraThe1
techBlue Plus
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文章閱讀結束

你閱讀了 4 句重點內容。

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閱讀理解

What is the primary objective of the partnership between Centara and OR?

正確答案

To develop budget hotels near PTT service stations for road travelers.

How much is the total investment value for this joint venture?

正確答案

THB 700 million

What is the projected occupancy rate for these new hotels?

正確答案

70–80%

When is the first phase of hotel development expected to occur?

正確答案

2027–2028

Which loyalty programs will be integrated into the new hotel venture?

正確答案

CentaraThe1, The 1, and OR’s Blue Plus.

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