New rules for Washington state's email anti-spam law take effect
華盛頓州電子郵件反垃圾郵件法新規定正式生效
更新於: 2026年6月11日 上午06:20
On June 11, 2026, Washington state introduced major updates to its Commercial Electronic Mail Act (CEMA) via House Bill 2274.
2026年6月11日，華盛頓州透過眾議院第2274號法案（House Bill 2274），針對其《商業電子郵件法》（CEMA）進行了重大更新。
This legislative shift comes after a 2025 Washington Supreme Court ruling in 'Brown v.
此項立法轉變源於2025年華盛頓州最高法院在「Brown v.
Old Navy, LLC,' which triggered a wave of over 100 class-action lawsuits against retailers.
Old Navy, LLC」一案中的判決，該判決引發了針對零售商的一百多起集體訴訟。
Previously, the court interpreted CEMA to allow $500 in statutory damages for any inaccurate subject line—including common promotional phrasing—regardless of actual harm.
此前，法院對CEMA的詮釋允許針對任何不準確的主旨行判給500美元的法定損害賠償，而不論是否有實際損害。
The new law provides relief for businesses while still prohibiting deceptive practices.
新法在禁止欺詐行為的同時，為企業提供了救濟。
Plaintiffs must now prove that a sender knew, or should have known, that a subject line was misleading.
原告現在必須證明發送者知悉或應當知悉主旨行具有誤導性。
These changes apply to lawsuits filed on or after June 11, 2026.
這些變更適用於2026年6月11日或之後提起的訴訟。
However, experts warn that the risk of aggregate liability remains high for large-volume emailers.
然而，專家警告，對於大量發送電子郵件者而言，集體責任的風險依然很高。
Importantly, CEMA applies to commercial messages sent to Washington residents by any sender, regardless of location, and remains stricter than federal CAN-SPAM laws.
值得注意的是，CEMA適用於任何向華盛頓州居民發送商業訊息的發送者，不論其所在地為何，且仍比聯邦《反垃圾郵件法》（CAN-SPAM）更為嚴格。
Companies should continue to prioritize strict compliance to avoid future legal trouble.
企業應繼續優先考慮嚴格遵守規定，以避免未來的法律糾紛。
