Netflix shifts anime strategy toward high-quality studio partnerships
Netflix 將動畫策略轉向與高品質工作室合作
更新於: 2026年6月26日 上午08:01
Netflix is redefining its approach to anime.
Netflix 正重新定義其動漫策略。
Moving away from its previous "quantity-over-quality" model, the streaming giant is shifting toward deep, collaborative partnerships with prestigious Japanese studios like MAPPA and WIT Studio.
這家串流媒體巨頭正遠離過去「重質不重量」的模式，轉而與 MAPPA 和 WIT Studio 等知名的日本動畫工作室建立深度的合作夥伴關係。
Instead of simply buying rights to as many titles as possible, Netflix now aims to participate in the creative process from the ground up.
Netflix 現在不再僅僅是購買盡可能多的版權，而是旨在從頭參與創作過程。
By focusing on long-term franchise development and the "media mix" strategy—which integrates streaming with theatrical releases and merchandise—the company hopes to create lasting global hits.
透過專注於長期的系列開發以及將串流播放、院線發行與週邊商品整合的「媒體組合(Media Mix)」策略，該公司希望打造出持久的全球熱門作品。
Hirofumi Yamano, Netflix’s Director of Content in Japan, emphasizes that the goal is to curate high-impact stories rather than just inflating the library.
Netflix 日本內容總監山野裕史強調，其目標是策劃具備強大影響力的故事，而非單純擴充片庫。
This change is driven by impressive data: anime viewership on the platform has tripled over the last five years, with more than half of all subscribers tuning in.
這一轉變是由驚人的數據所推動：過去五年內，該平台上的動漫觀看人數成長了三倍，超過半數的訂閱用戶都有收看。
With high-profile projects like the upcoming "The One Piece" remake, Netflix is proving its commitment to creative integrity and global appeal.
透過像即將推出的《The One Piece》重製版這類備受矚目的企劃，Netflix 正證明其對創作完整性與全球吸引力的承諾。
This collaborative approach allows for better localization and ensures that titles are optimized for audiences worldwide, cementing Netflix’s role as a major player in the evolving anime industry.
這種合作方式不僅能提供更好的在地化處理，並確保作品針對全球觀眾進行最佳化，鞏固了 Netflix 在不斷發展的動漫產業中作為主要參與者的地位。
