Microsoft begins testing ad-supported Xbox cloud streaming
微軟開始測試廣告支援的 Xbox 雲端串流服務
更新於: 2026年7月26日 上午02:15
Microsoft is shaking up the gaming industry by launching a new ad-supported cloud gaming test for Xbox.
微軟正在透過推出一項全新的 Xbox 雲端遊戲廣告贊助測試，為遊戲產業投下震撼彈。
Starting in July 2026, the company is trialing a model that allows players to stream select games without a paid Game Pass subscription.
自 2026 年 7 月起，該公司將試行一種模式，允許玩家在沒有付費訂閱 Game Pass 的情況下，串流播放部分精選遊戲。
Instead of a monthly fee, users watch a two-minute block of advertisements before starting their session.
與其付月費，使用者僅需在遊戲開始前，觀看兩分鐘的廣告段落。
To keep the experience smooth, Microsoft promises that there will be no interruptions during actual gameplay.
為了保持遊戲體驗順暢，微軟承諾在遊戲過程中絕不會有任何中斷。
This initiative is currently exclusive to the Xbox Insider Program and is designed to make high-quality gaming more accessible in regions that are not console-first, such as parts of India and Southeast Asia.
此項計畫目前僅限於 Xbox Insider Program 的會員參與，旨在提升非主機市場（如印度及東南亞部分地區）對高品質遊戲的取用性。
By utilizing an ad-supported model, Microsoft hopes to lower the barrier to entry and reach a wider global audience.
透過這種廣告贊助模式，微軟希望降低遊戲門檻，接觸更廣泛的全球玩家。
Whether this "GeForce Now" style approach becomes the future of gaming remains to be seen, but it marks a significant shift in Xbox's monetization strategy.
這種「GeForce Now」式的途徑是否會成為未來遊戲的發展趨勢仍有待觀察，但這確實標誌著 Xbox 在貨幣化策略上的重大轉變。
