Lottery.com Shifts Business Model Toward Global Affiliates
Lottery.com 將商業模式轉向全球加盟合作夥伴
更新於: 2026年7月30日 上午12:45
On July 27, 2026, Sports Entertainment Gaming Global Corporation (SEGG Media) announced a major transformation for its subsidiary, Lottery.com.
2026年7月27日，體育娛樂博弈全球公司（Sports Entertainment Gaming Global Corporation，簡稱SEGG Media）宣布其子公司Lottery.com將進行重大轉型。
Moving away from its traditional direct-to-consumer lottery courier model, the platform is transitioning into an exclusively affiliate-based business.
該平台決定拋棄傳統的直接面向消費者的彩券代購模式，轉型為純粹的聯盟行銷商業模式。
By repositioning as a Master Global Affiliate Platform, Lottery.com will now serve as a central hub connecting players with licensed lottery operators worldwide rather than selling tickets directly.
透過重新定位為「全球大師聯盟平台」，Lottery.com未來將作為一個中心樞紐，連接全球玩家與合法的彩券營運商，而非直接銷售彩券。
This strategic pivot aims to achieve scalable, capital-efficient growth by leveraging the massive brand value of the Lottery.com domain, avoiding the operational complexities and high regulatory costs of direct market entry.
此項戰略轉折旨在利用Lottery.com網域的巨大品牌價值，避開直接進入市場的營運複雜性與高昂的監管成本，從而實現可擴展且資本效率高的成長。
The rollout, currently focusing on North and Latin America, kicked off with a partnership with the International Gaming Alliance (IGA) to manage marketing and licensing in these regions.
該計畫目前聚焦於北美與拉丁美洲，並透過與國際博弈聯盟（International Gaming Alliance，簡稱IGA）建立合作夥伴關係，共同負責這些地區的行銷與授權業務以拉開序幕。
This shift marks a new chapter for the company as it seeks to dominate the digital lottery ecosystem.
此舉標誌著該公司在致力於主宰數位彩券生態系統的同時，開啟了新的篇章。
