Japan Targets Massive Growth in Indian and Chinese Anime Markets
日本致力於印度與中國動漫市場的龐大成長
更新於: 2026年5月28日 上午09:00
Japan is embarking on a bold mission to transform its anime industry into a cornerstone of national economic growth.
日本正展開一項大膽的任務，旨在將其動漫產業轉型為國家經濟增長的基石。
Through the 'Cool Japan' strategy, the government aims to expand global content exports, including anime, games, and manga, to a staggering ¥20 trillion by 2033.
透過「酷日本」戰略，日本政府希望到2033年將動漫、遊戲及漫畫等全球文化內容出口額擴大至驚人的20兆日圓。
Anime alone is expected to command ¥6 trillion of that total, highlighting its role as a vital pillar of Japan’s creative economy.
僅動漫一項預計就將佔其中的6兆日圓，彰顯其作為日本創意經濟重要支柱的角色。
Two key targets for this expansion are India and China.
印度與中國是這項擴張計畫的兩大目標。
India represents a high-potential market, boasting 53 million fans and a rapidly growing appetite for streaming and conventions.
印度擁有5300萬名動漫粉絲且對串流媒體與動漫展的需求迅速增長，是具有高潛力的市場。
In contrast, China remains a complex competitor.
相較之下，中國仍是一個複雜的競爭對手。
While it is a massive consumer of anime, Chinese platforms are rapidly building integrated production infrastructures, often outpacing their Japanese counterparts.
雖然中國是動漫的消費大國，但其平台正迅速構建整合型生產基礎設施，且經常超越日本同行。
Despite these global ambitions, Japan faces a 'profitless boom' at home.
儘管有這些全球雄心，日本國內卻面臨著「獲利掛零的繁榮」。
For Japan to succeed, it must balance its massive international popularity with urgent structural reforms to protect the talented creators who make its success possible.
若要獲得成功，日本必須在巨大的國際人氣與迫切的結構性改革之間取得平衡，以保護那些造就其成功的才華創作者。
