Harley-Davidson shares update on financial services business model
哈雷戴維森更新金融服務商業模式
In July 2025, legendary motorcycle manufacturer Harley-Davidson announced a transformative shift for its Harley-Davidson Financial Services (HDFS) division.
2025年7月，傳奇重機製造商哈雷機車（Harley-Davidson）宣布其旗下哈雷金融服務（HDFS）部門將進行轉型。
By entering a long-term strategic partnership with investment giants KKR and PIMCO, the company moved toward a capital-light business model.
透過與投資巨頭KKR和PIMCO建立長期戰略合作夥伴關係，該公司邁向了輕資產（ㄑㄧㄥ ㄗ ㄔㄢˇ）的商業模式。
Under this agreement, HDFS sold over $5 billion in existing loan receivables and committed to offloading two-thirds of its new retail loans to its partners annually for at least five years.
根據協議，HDFS出售了超過50億美元的現有貸款應收帳款，並承諾在未來至少五年內，每年將三分之二的新零售貸款轉移給合作夥伴。
This move allowed Harley-Davidson to unlock $1.25 billion in cash, which the company utilized to reduce debt, reward shareholders through buybacks, and invest in growth.
此舉使哈雷機車得以釋放12.5億美元的現金，公司利用這些資金來減少債務、透過股票回購回饋股東，以及投資於業務增長。
By offloading these assets, Harley-Davidson successfully de-risked its balance sheet, shielding itself from potential credit losses.
透過剝離這些資產，哈雷機車成功降低了資產負債表的風險，保護自身免受潛在的信用損失影響。
Importantly, Harley-Davidson continues to service the loans, ensuring business continuity for dealers and customers.
值得注意的是，哈雷機車仍繼續負責處理貸款服務，以確保經銷商和客戶的業務連續性。
As of April 2026, the company continues to refine its strategy, focusing on long-term performance and brand initiatives like the RIDE platform to navigate a challenging motorcycle market.
截至2026年4月，該公司持續優化其戰略，專注於長期績效以及如RIDE平台等品牌計畫，以應對充滿挑戰的重機市場。
