Gen Z Entrepreneur Opens New Watch Boutique in Switzerland
Z世代企業家在瑞士開設全新名錶精品店
更新於: 2026年6月13日 上午07:15
In July 2024, the Swiss watchmaking world welcomed a fresh perspective with the opening of Art du Temps in Biel.
2024年7月，瑞士鐘錶界迎來了一種嶄新的視角，Art du Temps 在比爾開幕了。
Founded by Gen Z watchmaker Cédric Schiess, this 220-square-metre boutique stands in contrast to the traditional, corporate-led watch retail landscape.
這家佔地220平方公尺的精品店由Z世代鐘錶匠塞德里克·席斯創立，與傳統且企業化主導的鐘錶零售業形成鮮明對比。
While many retailers struggle with rising costs and shifting digital trends, Schiess is betting on a model rooted in technical mastery and genuine human connection.
儘管許多零售商正面臨成本上升和數位趨勢轉變的困境，席斯仍押注於一個植根於精湛技術與真誠人際互動的模式。
Unlike standard sales staff, Schiess offers deep, professional insight into the mechanics of his watches, stripping away the mystery for collectors.
與一般的銷售人員不同，席斯能提供對其手錶機制的深刻專業見解，為收藏家揭開神秘的面紗。
By transforming his former apartment into a space for intimate, private events, he prioritizes building relationships over mere volume.
透過將他以前的公寓改造成一個舉辦私密專屬活動的空間，他將建立關係看得比單純的銷售量更重要。
Art du Temps represents a bold move in a difficult market, proving that when a digitally savvy, technically trained entrepreneur focuses on the client experience, there is still a vibrant future for independent, brick-and-mortar retail in Switzerland’s historic watchmaking heartland.
Art du Temps 在艱困的市場中邁出了大膽的一步，證明了一位具備數位敏銳度與專業技術的企業家，若能專注於客戶體驗，那麼在瑞士歷史悠久的鐘錶核心地帶，獨立的實體零售店依然擁有充滿活力的未來。
