Apple lowers commission rates for Chinese app developers
蘋果調降中國應用程式開發者佣金費率
Starting March 15, 2026, Apple is changing its fee structure for apps in mainland China.
自2026年3月15日起，蘋果公司將調整其在中國大陸的應用程式費用結構。
For the first time since 2008, the company is lowering commission rates.
自2008年以來，該公司首次調降佣金費率。
Standard fees will drop from 30% to 25%, while small businesses and mini-apps will see a reduction from 15% to 12%.
標準費用將從30%降至25%，而小型企業和迷你應用程式的費用將從15%降至12%。
These updates will happen automatically for all developers.
這些更新將自動適用於所有開發者。
Apple is facing pressure from both legal authorities and the rise of local super-apps like WeChat.
蘋果公司正面臨來自法律當局以及微信等本土超級應用程式崛起所帶來的壓力。
Industry experts estimate these changes could save developers approximately 6 billion yuan annually.
業內專家估計，這些變更每年可為開發者節省約60億元人民幣。
By making these adjustments, Apple hopes to maintain its strong presence in its second-largest market.
透過這些調整，蘋果期望能維持其在第二大市場的強勢地位。
This decision aligns with the spirit of World Consumer Rights Day, emphasizing a fairer environment for both developers and users in China's digital economy.
這項決定符合世界消費者權益日的精神，強調為中國數位經濟中的開發者與使用者創造更公平的環境。
