FIFA Partners with Roblox and Epic Games for New Digital Strategy
國際足總與 Roblox 及 Epic Games 建立合作夥伴關係，共同推動全新數位策略
更新於: 2026年5月31日 上午07:20
On May 28, 2026, FIFA launched an ambitious new digital strategy, signaling a major shift in how the football governing body approaches the world of gaming.
2026年5月28日，國際足球總會（FIFA）啟動了一項雄心勃勃的數位策略，標誌著該足球管理機構在處理遊戲領域方針上的重大轉變。
After ending its long-term partnership with Electronic Arts (EA), FIFA has moved away from focusing on a single, high-budget simulation title.
在結束與藝電公司（EA）的長期合作後，FIFA已不再專注於單一的高預算模擬遊戲。
This new approach aims to capture the attention of 1.8 billion global football fans by diversifying across four distinct gaming pillars, ranging from casual mobile games to professional esports.
這項新方針旨在透過橫跨四個不同遊戲支柱的多元化發展，來吸引全球18億名足球迷的注意。
Key partnerships drive this strategy: FIFA now collaborates with Roblox to host the popular 'FIFA Super Soccer' and has partnered with Epic Games to integrate competitive elements into Rocket League.
關鍵的合作夥伴關係推動了這項策略：FIFA現在與Roblox合作託管了熱門的「FIFA Super Soccer」，並與Epic Games合作，將競技元素整合進《火箭聯盟》（Rocket League）。
By decentralizing its brand across multiple platforms—including mobile, PC, and consoles—FIFA is removing barriers to entry.
透過將其品牌分散至包括手機、PC和主機在內的多個平台，FIFA正在消除進入門檻。
While some industry critics wonder if a fragmented model can replicate the cultural impact of a single blockbuster game, FIFA’s strategy is clearly focused on scale and accessibility as it prepares for the 2026 FIFA World Cup.
儘管一些產業評論家質疑這種碎片化的模式是否能複製單一大型遊戲的文化影響力，但隨著FIFA為2026年世界盃足球賽做準備，其策略顯然聚焦於規模與易達性。
This multi-publisher model aims to keep the FIFA brand relevant wherever gamers choose to play.
這種多出版商模式旨在確保無論玩家選擇在哪裡遊玩，FIFA品牌都能保持相關性。
