California passes law requiring AI disclosure in ads
加州通過法律，要求廣告中必須揭露 AI 的使用情況
更新於: 2026年9月18日 上午03:15
On September 16, 2026, California Governor Gavin Newsom signed Senate Bill 1050 (SB 1050) into law, setting new standards for transparency in advertising.
2026年9月16日，加州州長加文．
Starting January 1, 2027, companies must provide a clear and conspicuous disclosure whenever an advertisement uses a 'synthetic performer'—a digital figure or voice created by generative AI that mimics a human performance.
紐森簽署了參議院第1050號法案（SB 1050），為廣告透明度設定了新標準。
Advertisers must use language like 'this performance features a synthetic performer' to ensure viewers are aware they are not watching a real person.
此規定適用於AI演員擔任重要角色的廣告，例如為商業廣告配音或示範產品。
This legislation, supported by the actors' union SAG-AFTRA, aims to protect creative professionals from being replaced by AI.
廣告商必須使用如「此表演採用合成演員」等字句，以確保觀眾知曉他們看到的並非真人。
Violations can lead to legal action under California’s consumer protection laws.
這項法案獲得了演員工會SAG-AFTRA的支持，旨在保護創意從業人員免於被AI取代。
While similar to recent laws in New York, California’s version is stricter, covering audio-only advertisements and allowing for private litigation.
違規者可能會面臨加州消費者保護法規下的法律行動。
This move marks a significant step in California's ongoing effort to regulate AI and ensure that consumers can distinguish between human creativity and synthetic generation in the media they consume every day.
儘管與紐約近期的法規相似，加州的版本更為嚴格，涵蓋了純音頻廣告並允許私人訴訟。
