Australia expands digital news payment law to include LinkedIn
澳洲將數位新聞付費法適用範圍擴大至 LinkedIn
更新於: 2026年8月3日 上午04:15
Australia is taking a major step to support its local journalism industry by updating its digital media laws.
澳洲正採取重大舉措，透過更新數位媒體法案來支持當地新聞產業。
In August 2026, the government expanded its News Bargaining Incentive (NBI) to include professional networking platforms, specifically targeting Microsoft-owned LinkedIn.
2026年8月，政府擴大其「新聞議價激勵機制」(News Bargaining Incentive, NBI)，將專業社交平台納入其中，特別針對微軟(Microsoft)旗下的LinkedIn。
This move recognizes that news is consumed across diverse digital spaces, not just traditional social media.
此舉承認新聞是在多元數位空間中被消費的，而不僅侷限於傳統社群媒體。
Under the new rules, platforms earning at least A$250 million in Australian digital advertising revenue must contribute a 2.5% levy to support local news.
根據新規定，在澳洲數位廣告收入至少達2.5億澳幣的平台，必須提撥2.5%的徵收金以支持在地新聞。
While tech companies argue that these measures function as a digital services tax, the Australian government maintains that large platforms must help sustain the journalism that benefits their ecosystems.
儘管科技公司認為這些措施等同於數位服務稅，但澳洲政府堅持大型平台必須協助維持其生態系統所受益的新聞業。
This proactive approach reflects Australia's role as a global leader in digital media policy, following in the footsteps of countries like Canada.
這種積極主動的方針，反映了澳洲在繼加拿大等國之後，身為數位媒體政策全球領導者的角色。
