Apple CEO Tim Cook to Step Down in September
蘋果公司執行長提姆·庫克將於九月卸任
In a major leadership shift for the tech industry, Apple has announced that Tim Cook will step down as CEO on September 1, 2026.
在科技產業的一項重大領導層變動中，Apple 宣布 Tim Cook 將於 2026 年 9 月 1 日卸任執行長一職。
Succeeding him is John Ternus, a long-time veteran and current Senior Vice President of Hardware Engineering.
接替他的是長年資深員工、現任硬體工程資深副總裁 John Ternus。
Under Cook's tenure, Apple's value soared from $350 billion to over $4 trillion, establishing the company as a global powerhouse.
在 Cook 的任期內，Apple 的價值從 3,500 億美元飆升至超過 4 兆美元，將該公司確立為全球巨頭。
As the new leader, Ternus faces significant hurdles, including accelerating Apple's artificial intelligence capabilities, managing complex market dynamics in China, and fostering the next generation of product innovation.
身為新任領導人，Ternus 面臨重大難關，包括加速 Apple 的人工智慧能力、管理中國市場的複雜動態，以及培育下一代產品創新。
Industry observers are looking toward the WWDC in June 2026, which will mark Cook’s final keynote as CEO before the leadership change officially takes effect.
產業觀察家們正聚焦於 2026 年 6 月的 WWDC 大會，這將是 Cook 在領導層變動正式生效前，以執行長身份發表的最後一場主題演講。
